Photo by Roseanna Smith on Unsplash

Caught in the rat-race: We’ve all been there, caught in the hamster wheel of production design.

You’re churning out comps without so much as a side-eye toward the persona you crafted months ago.

In the moments between frantic mouse clicks and sipping coffee, you spot the personas slouching on the…

Kate Darmody

Product Design Expert, Writer and Creative. I build products & tell stories. Work in The Startup, Bootcamp, Muzli & UX Collective.

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